![]() ![]() Shondaland recently caught up with Vaynerchuk via Zoom to discuss his new book, being “lucky,” what people get wrong about business, being authentic, positivity, making your word your bond, and so much more. Twelve and a Half isn’t just about making you a better businessperson - it’s about making you a better human being, which is exactly what we need right now. ![]() This is not your typical nuts-and-bolts guide to being a better businessperson, but it is instead a personal journey through Vaynerchuk’s psyche that shows that there’s a lot more to being successful than KPIs, numbers, and drive. (In fact, he actually wrote an article seven years ago titled “ Why Advice From Gurus Is Mostly Meaningless.”) Instead, what you see from Gary Vaynerchuk online is precisely what you get from the man himself - super-passionate, incredibly empathetic, happy, grateful, and endlessly ambitious, all of which are the precise ingredients that make his new book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success, such a forward-thinking revelation and an enjoyable read. What sets him apart from the self-proclaimed gurus you’ve seen online, however, is the fact that Vaynerchuk would never call himself a guru.
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